James William
Habitual poor posture can significantly lower productivity, quality of life, and even back pain. This bra helps correct bad habits by gently pulling the shoulders back and helping develop better posture over time. This California-based brand’s FDA-registered posture bra, endorsed by UCSF orthopedic experts, supports proper back alignment throughout the day. It features a soft, flexible design and compression style for cup support and inclusive sizing from E to H.
Comfortable Design
Unlike other posture-correcting bras that rely on painful and restrictive techniques, this FDA-registered model offers a comfortable, seamless fit and patent-pending technology. The innovative design helps to evenly distribute the weight of your back and shoulders, eliminating discomfort and distributing pressure so you can wear it for longer periods of time.
The founder of Etalon, Kristina Rudzinskaya, a STOTT-certified Pilates and Yoga instructor, wanted to create a product that was both functional and fashionable. Her goal was to revolutionize posture improvement, so that it could be accessible and enjoyable.
With her background in tech and her experience with chronic slouching, she designed the Etalon posture bra to help people improve their health through better posture. Its unique patent-pending technology gently guides the shoulder blades into their optimal position without any tension or stress on the body, making it ideal for daily wear and for use during fitness activities, training, and stretching. The bra also works for those who have more severe back, neck, and shoulder pain as a complement to their rehab and strengthening exercises under a doctor’s supervision.
Six Adjustable Support Levels
While posture correctors aren’t a permanent fix, consistent wear will gradually strengthen your muscles and improve your alignment. Wearing a posture bra for several hours at a time can help you become more aware of your form and remind you to keep your shoulders back and spine aligned.
The Etalon Posture Bra offers six adjustable support levels, so you can choose the level of support that’s best for your needs and comfort. It’s recommended to start with the lowest level of support and increase your usage over time to achieve a longer-lasting, more effective result.
The unique patent-pending technology in the Etalon Posture Bra guides your scapulae into their optimal position, providing support without restricting movement. This means that you can continue to enjoy your favorite activities while getting the help you need for a healthier posture. It is also orthopedist-approved, FDA registered, and made of sustainable materials, including rPET—a fabric derived from recycled post-consumer plastic bottles.
Stylish Design
The bra’s ergonomic design promotes healthy posture and back support. It reduces strain on muscles and joints, alleviating discomfort and reducing the risk of musculoskeletal issues in the long term. It also supports overall well-being, boosting confidence and self-esteem.
The Etalon bra’s unique patent-pending technology gently guides the shoulder blades toward their optimal position without causing any stress to the body. Unlike other posture correctors that pull the shoulders back, this approach helps users develop good alignment at their own pace and comfort level.
The FDA-registered Etalon posture bra was designed with the modern woman in mind. The bra is comfortable, adjustable, and easy to wear throughout the day. It’s also a great option for workouts, stretching, and Yoga. It’s even available in a compression style to help support heavy breasts and features a pocket for an extra cup, so it’s perfect for women with larger busts. It’s also made from sustainable rPET fabric in a women-owned factory.
Sustainable Fabric
The FDA-registered Posture Bra Etalon is a stylish and effective solution to the modern epidemic of poor posture. Developed by a Pilates instructor and backed by Orthopedists, it uses patent-pending technology to engage the upper back muscles, improve proprioception, and build muscle memory over time. It is made from sustainable rPET and manufactured in a women-owned factory with BSCI, SA8000, and Sedex certifications. The company also collects a pound of trash for every bra sold and recycles its poly mailers to fully commit to sustainability.
When Girlfriend Collective founder Quang Dinh couldn’t find performance innerwear in the sustainable fabrics she wanted, she created her own. GC’s collection of GOTS-certified organic cotton wireless bras is designed for all bodies and activities, including yoga, stretching, exercise, and work. They also offer a reusable, takeback program to support circularity and are committed to responsible manufacturing with OEKO-TEX and Fair Trade certifications for all of their synthetic fabric and yarns.
What’s Next?
Etalon is the first posture apparel that merges function and fashion. It has a unique patent-pending technology that makes posture improvement accessible, personalized, and enjoyable. The bra gently pulls your shoulders back and brings your scapulae closer together to prevent slouching. This improves the quality of your posture, reducing stress and discomfort. It is also orthopedist-approved and FDA registered.
