If you are using Apps for your Android or Apple device, you are probably aware that they can collect your data and sell it to the highest bidder. Fortunately, there are ways to avoid this problem.
Apps that collect data
There’s a good chance you’ve already heard of the IDFA (identification for advertisers) and the ATT (Apple’s tracking technology), but are you sure you’ve heard of the Plot Plugin? As well, are you aware of SKAdNetwork? Thankfully, PlotProjects is a seasoned aficionado of both geofencing and the mobile advertising space. It’s also one of the largest providers of location-based mobile ads, serving more than 2,000 clients spanning multiple verticals and countries.
While it’s not clear what the Plot Plugin does for Apple, there are plenty of third-party options for mobile ads, ranging from ad networks to advertising networks and even data analytics. Ultimately, the question remains, can an app make money in an increasingly competitive mobile environment? Although, there are several things to consider, such as whether or not the target demographic is worth your while. Nevertheless, the most important part of the equation is your user base, which should be a key focus area of your marketing strategy. And with a little research, you should be well on your way to a successful mobile business in no time.
Apps that sell that data
There are apps that sell your data, and there are apps that don’t. But, if you’re worried about your privacy, there are ways to protect yourself. You can delete apps or change your settings so that they don’t collect your information.
A few apps, like Facebook and Instagram, use your personal information to make money. If you’re concerned about that, then it’s best to just delete the app. Some of the companies behind the apps may be willing to pay you for your data, but it depends on how comfortable you are with the company.
Some companies like Fitbit and Nike don’t sell your personal data to third parties. Others, however, do. In fact, the top 14 free apps for Android and iOS devices can all be used to collect your personal information. And, some of these apps have huge security issues.
One of the most invasive of these apps is Self. The app is constantly collecting your location and other personal information, and it can pass those data on to advertisers. It also allows other apps to access your account.
What’s Next?
Many companies, like PayPal, Fidelity Investments, and Chime, collect personal information and sell it to marketers. Others, like Google and Robinhood, collect user data and sell it for a profit.
Apps can be a great way to earn a little extra cash. But, it’s important to do your homework before downloading an app.
