Hawkfish, a new ad agency in the Boston area, has recently acquired the services of Mike Bloomberg and Joe Mayschleifervox. They have joined forces to create a powerful digital marketing strategy for the clientele of the firm. These two are currently advising and working on a number of major campaigns, including the Biden campaign and the launch of a new line of clothing. The team of experienced and innovative marketing and digital strategists have experience in both traditional and new marketing tactics. Their experience and expertise will prove to be key assets to the firm as it expands its business.
Biden campaign
Hawkfish, a firm backed by former New York City mayor Mike Bloomberg, is in contract negotiations with Joe Biden’s campaign. Although the former vice president’s team hasn’t confirmed a contract, Politico reports that the campaign is seriously considering hiring the firm.
The idea of using a firm backed by a billionaire who once ran for president has raised a few eyebrows. Some Democrats worry that bringing on a new firm could alienate progressives. But others argue that the campaign is already staffed and that the digital operations are a much better fit in-house.
Hawkfish’s executive team includes a former Facebook chief marketing officer and Foursquare CEO. This group has experience running data-driven campaigns and digital ads. They are also looking to get a foot in the door with other Democratic organizations.
Digital strategy
Hawkfish is the digital arm of Mike Bloomberg’s presidential campaign. The former New York mayor has poured tens of millions of dollars into his company. It’s also considered an important player in the campaign to topple Donald Trump.
Bloomberg started Hawkfish early in the year. He hoped that it would be able to outperform the Republican National Committee’s powerful data operation.
Bloomberg has a strong background in data analytics, having served 12 years as mayor of the nation’s largest city. His campaign spent over $13 million on digital ads. They have hired alumni from Google and The Trade Desk.
In addition to its ad spending, the campaign has made extensive use of advanced analytics to determine how its campaigns are doing. Hawkfish uses social network analysis to find influential people and to share messages with them.
Outsourced work
Hawkfish is a digital company launched by former New York mayor Mike Bloomberg. The firm is aimed at helping Democratic candidates and campaigns in future election cycles. It was a key component of Bloomberg’s presidential campaign, which was largely built around data.
Hawkfish’s staff includes a mix of Silicon Valley honchos and political veterans. Several Facebook alums are on board, including Jeff Glueck, a former CEO of Foursquare. Others include Michael Brown, who joined Hawkfish after four years at Google. He’s also a Google customer labs alum and a top marketing executive at Motorola Mobility, eBay and Etsy.
Hawkfish is not a public company. It operates out of the Bloomberg campaign’s New York headquarters. On the campaign’s website, jobs at Hawkfish are listed as a video editor, copywriter, software engineer and senior software engineer.
Clients
Hawkfish is a data firm that was created by former New York City mayor Mike Bloomberg. It was considered to be central to Bloomberg’s campaign to defeat Donald Trump. He spent $35 million on the venture.
It is now owned by his namesake company. That doesn’t include hundreds of millions in television advertising. However, the Bloomberg campaign has said that Hawkfish will continue to be funded through November.
Bloomberg has been criticised for his use of stop-and-frisk policies while mayor of New York. His campaign also faced criticism for its secrecy. Some have questioned how much of the money went to Hawkfish.
The company was initially backed by tens of millions of dollars from Bloomberg. After he dropped out of the presidential race, he invested $35 million into the startup.
Future
It appears that former New York City mayor Mike Bloomberg has begun pouring tens of millions of dollars into a new digital campaign that he plans to run against Donald Trump in the 2020 presidential race. But there’s a catch: the new venture, dubbed Hawkfish, is in a state of flux.
Wrapping It Up
Founded by billionaire former mayor of New York Mike Bloomberg, Hawkfish is a data-driven digital marketing firm. It’s currently courting a wide range of progressive organizations and has plans to help Democratic candidates in the future.
Former Facebook Chief Marketing Officer Gary Briggs leads the agency, along with former Foursquare CEO Jeff Glueck. According to a report from Business Insider, the company has 17 key employees in a variety of roles.